Nestlé Nederland chooses an inspiring meeting in the Red Bull Lounge
Strategic teamsession
With KitKat’s global partnership in Formula 1 as a backdrop, Nestlé Nederland chose Circuit Zandvoort for a strategic meeting. With a group of around 35 participants, the day was fully dedicated to a focused commercial session.
Efficient meetings in a unique setting
The day took place in the Red Bull Lounge, a space perfectly suited for both plenary sessions and informal moments. The lounge was set up in a theatre-style configuration, including screens and supporting tools such as a flip chart. This created a clear and structured environment for presentations and group discussions, while the surroundings added an energetic and inspiring atmosphere.
Seamless transitions throughout the day
Following a morning welcome, the programme started with the first meeting session. Around midday, a well-prepared lunch buffet was served in the same lounge. The flexibility of the space allowed for quick transitions between different setups, without disrupting the flow or overall experience.
From meeting to on-track action
As an active break, the group experienced sim racing at Racesquare. Participants took their seats in professional simulators and felt the intensity of racing at Circuit Zandvoort firsthand. Have a break, have a KitKat.
From strategic sessions to on-track action, this event shows how a business meeting can evolve into a complete experience, where content and energy go hand in hand.
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